Chris McCash

Inspirer
DISC Type : id

Strategy Director at Savvy

United Kingdom

Overview

Chris is a freelance Strategy Director specializing in brand and shopper strategy. With a background from The University of Huddersfield and a diploma in Sales Promotion, he has managed projects for major brands like Greggs, Arla, Magners Cider, and Halfords through roles at Savvy and CreativeRace.

Based on his activities, Chris appears to have a dry sense of humor and an appreciation for quality consumer goods. He has a declared fondness for Ritter Sport chocolate and seems to enjoy a good coffee, showing interest in local coffee events.

He once owned a consultancy that launched "Breadwinner, " an agency intermediary and pitch management service.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand & Shopper Strategy
His entire career is focused on this, developing strategies for major consumer brands like Arla, Greggs, and Magners Cider.
Retail Sector
He has direct experience in the retail space, including a role as a Retail Project Manager for betting company William Hill.
Agency Management
He founded his own consultancy, MCCASH LIMITED, and launched "Breadwinner, " a service for agency intermediation and pitch management.

Media Appearances

Chris has no verified media appearances

Work History

1-2024
Strategy Director at Savvy
3-2023 - 12-2023
Retail Project Manager at William Hill
6-2016 - 3-2023
Marketing Consultancy at MCCASH LIMITED
3-2012 - 3-2016
Development Director at CreativeRace
4-2011 - 4-2012
Owner at MCCASH LIMITED

Education

9-1990 - 7-1994
Bachelor of Arts - BA from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Mid-senior Designation : Strategy Director at Savvy
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Chris

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Chris take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Chris

Personality Compatibility


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