Chris Pesola in

Chris Pesola

Energizer · DISC type I
Chief Information Officer at Roush
📍 Detroit Metropolitan Area, United States

As CIO at Roush, Chris is a strategic technology leader focused on delivering measurable ROI through digital innovation and data-driven decisions. He is a frequent speaker on AI strategy, emphasizing human judgment and aligning technology with board expectations. Colleagues describe him as a bright, knowledgeable, and professional leader.

Outside of work, Chris is an avid NASCAR enthusiast who actively follows and supports RFK Racing. His posts show he keeps up with race results, driver performance, and team strategy, sharing his passion for the sport online.

He recently delivered a keynote on AI that challenged leaders to focus on the role of human judgment, control, and capacity.

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Experience
28 Years
Current Role
Chief Information Officer
Job Level
Leadership
Location
Detroit Metropolitan Area, United States
Personality Overview

How Chris shows up

Informal
Believer
Relationship Oriented

They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Chris cares about

Human-Centric AI
In a recent keynote, he argued for prioritizing human judgment and control, urging leaders to look beyond the hype and align AI strategy with measurable business outcomes.
NASCAR Racing
He is a passionate fan who actively posts his support for RFK Racing and Roush, commenting on race performance and team strategy.
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Career

Work history

11-2025
Chief Information Officer
Roush
6-2023 - 11-2025
Vice President
The Pond Guy
9-2022 - 6-2023
Vice President
Absorb Software
9-2016 - 9-2022
CIO/Vice President Information Technology
Plex Systems, Inc.
4-2015 - 9-2016
Senior Director Information Technology
Plex Systems, Inc.
In the press

Media appearances

Readying The Workforce For Industry 4.0 (EP 15) – Interview with Chris Pesola, CIO of Roush. Featured in CGS Advisors
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Education
1992 - 1997
BS in Secondary Ed
Central Michigan University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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