Chris Smith

Observer
DISC Type : ci

Group CEO at McBride

Manchester Area, United Kingdom

Overview

Chris Smith is the Group CEO of McBride plc, a leading private label manufacturer. A Chartered Accountant and Durham University alumnus with over 30 years experience in global manufacturing, he was promoted from CFO in 2020, focusing on operational efficiency and strategic growth.

In May 2024, he was nominated for the "Executive Director of the Year" award, highlighting his leadership in the competitive UK small-cap company sector.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Navigating Inflation
He has publicly addressed the "most extreme inflationary cost environment" and successfully steered the company by focusing on margin management and operational cost controls.
Sustainable Innovation
Championed a partnership to create a first-to-market, paper-based, child-safe box for laundry pods, demonstrating a commitment to environmentally friendly product development.
Operational Efficiency
A core part of his strategy since becoming CEO, he has focused on streamlining operations and improving manufacturing efficiency to drive profitability and company resilience.

Media Appearances

Chris has no verified media appearances

Work History

6-2020
Group CEO at McBride
1-2015 - 6-2020
Group CFO at McBride
9-2008 - 12-2014
Group Finance Director at API Group plc
2008 - 2008
CFO at Zetex
7-2000 - 5-2008
European Finance Director at Scapa plc

Education

1986 - 1989
Education details unavailable from ICAEW
1983 - 1986
Education details unavailable from Durham University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Group CEO at McBride
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Chris

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Chris take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Chris

Personality Compatibility


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