Chris Walker

Inspirer
DISC Type : id

Marketing Director at ASUS

Ruislip, England, United Kingdom

Overview

Chris Walker is a Marketing Director at ASUS with over 14 years of experience in consumer electronics, specializing in B2C and B2B marketing. He has been instrumental in driving significant revenue and market share growth for brands like ASUS and Republic of Gamers. Colleagues describe him as smart, capable, and sharp.

He is passionate about the real-world impact of technology, focusing on how it can make daily life easier and bring communities together. This is demonstrated through his involvement in a multi-year partnership between ASUS and the Watford Football Club, aimed at enriching the local community through shared values of innovation and ambition.

Unique fact: He is a Certified Scrum Product Owner (CSPO), blending agile methodologies with his marketing expertise.

Personality Overview

Achievment Oriented

Fast Adopter

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Handheld Gaming
He was deeply involved in launching the ROG Ally, highlighting a major collaboration between ASUS's Republic of Gamers and Xbox that he called "truly special. "
Real-World Tech
He states that he cares less about specs and more about how technology makes a person's Tuesday easier and more fun, emphasizing practical, human-centric benefits.
Community Engagement
He is a spokesperson for the ASUS partnership with Watford FC, stating a goal to enrich communities and "make a positive difference both on and off the pitch. "

Media Appearances

Tech giant Asus hires agency for UK comms. Featured in PR Week

See Now

Work History

4-2022
Marketing Director at ASUS
8-2019 - 4-2022
Country Marketing Manager at ASUS
6-2016 - 2-2019
Senior Marketing Manager at Pure
10-2014 - 6-2016
Digital Marketing and Communications Manager at Pure
6-2011 - 10-2014
Senior Marketing Lead at Pioneer Electronics

Education

9-2003 - 7-2006
BA (hons) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ruislip, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at ASUS
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Chris

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Chris take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Chris

Personality Compatibility


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