Christian Kugel in

Christian Kugel

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SVP, Global Head of Insights at R/GA
📍 Los Angeles, California, United States

As SVP, Global Head of Insights at R/GA, Christian designs creative research and analytics initiatives using innovative methods to uncover consumer insights. His extensive background was built leading teams at firms like NBCUniversal and AOL. He holds a BS in Advertising from The University of Texas at Austin.

Outside of his corporate role, Christian applies his expertise to environmental issues. He serves as a member of the Digital Advisory Council for the Environmental Defense Fund, demonstrating a long-standing commitment to leveraging data for sustainability and conservation efforts.

Unique fact: He co-authored a publication on how digital empowerment has led to ever-shrinking purchase cycles for consumers across different product categories.

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Experience
27 Years
Current Role
SVP, Global Head of Insights
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Christian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christian cares about

B2B Research
He recently discussed what makes a successful partnership between global creative agencies and their B2B research partners in a publicly shared video.
Environmental Causes
He serves on the Digital Advisory Council for the Environmental Defense Fund, showing a clear passion for applying data expertise to environmental challenges.
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Career

Work history

6-2021
SVP, Global Head of Insights
R/GA
3-2019 - 6-2021
VP, Research & Insights
R/GA
1-2017 - 12-2018
SVP, Strategic Insights & Analytics
NBCUniversal Media, LLC
9-2011 - 12-2016
VP, Consumer Analytics & Research
AOL
12-2009 - 8-2011
SVP
VivaKi (a Publicis Groupe Company)
In the press

Media appearances

R/GA's Christian Kugel on Traits of Successful B2B .... Featured in YouTube
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Education
1997 - 1997
BS
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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