Christian Søndergaard

Doer
DISC Type : ds

Nordic Sales Director and Area Sales Manager Denmark & Iceland at Struers

Copenhagen, Capital Region of Denmark, Denmark

Overview

Christian Søndergaard is a long-standing Nordic Sales Director at Struers, where he has worked for over 20 years. He leads a team of eight sales representatives across the Nordic region, focusing on materials inspection solutions. He holds a degree in Export Engineering and has supplemental training in LEAN Leadership and Strategic Selling.

Outside of his professional role, Christian shows a keen interest in major engineering and manufacturing organizations, specifically following the activities of NASA and the Volvo Group. He also displays a personable side and sense of humor through his engagement in activities like wearing ugly Christmas sweaters during the holidays.

Christian once grew the well-consolidated Danish market by 40% in a single year as an Area Sales Manager.

Personality Overview

Deliberate Doer

Strategic Planner

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Nordic Sales Growth
He has a long track record of driving significant, profitable growth for Struers across Sweden, Norway, Finland, and Denmark, managing a dedicated regional team.
Materials Science
His expertise lies in materials testing equipment, including various forms of microscopy and hardness testing, to help clients improve lab efficiency and solve technical challenges.
Leadership Development
He has consistently pursued advanced training in leadership, including certifications in Change Leadership, LEAN Leadership, and Situational Leadership to better manage his teams.

Media Appearances

Christian has no verified media appearances

Work History

10-2025
Nordic Sales Director and Area Sales Manager Denmark & Iceland at Struers
1-2017 - 11-2025
Nordic Sales Director and Global Large Account Manager at Struers
3-2008
Managing Director - Struers Swedish, Finnish and Norwegian branches at Struers
4-2007 - 12-2016
Nordic Sales Manager at Struers
8-2005 - 3-2007
Area Sales Manager at Struers

Education

9-2024 - 9-2024
Negotiation Training from TACK International Denmark
2024 - 2024
Change Leadership from CfL - Bedre ledere. Bedre resultater.

More Information

Social Presence :

Prographics :

Exp : 24 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Nordic Sales Director and Area Sales Manager Denmark & Iceland at Struers
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Christian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Christian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Christian

Personality Compatibility


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