Christian Smutherman

Evaluator
DISC Type : CDS

CMO at PayPhi

Silver Spring, Maryland, United States

Overview

Christian is the Founder and CEO of Growth Loop, a firm that partners with service businesses to transform their expertise into systematic revenue. He specializes in building automated "Growth Intelligence Systems" that create predictable pipelines. He studied English at Princeton University and holds a business credential from Harvard Business School Online.

Christians entrepreneurial drive started at age seven, selling candy door-to-door, which evolved into a candy company in high school. He has a passion for language and writing, having won an award for creative writing at Princeton and received a Gilman Scholarship for intensive Chinese language study in Beijing.

Interesting fact: Christian launched his first venture, a "candy empire," in high school, showing his entrepreneurial spirit from a young age.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Growth Systems
Helps service businesses scale past the $100K/month mark by building predictable, automated marketing and sales systems.
The Founder Journey
He openly discusses his own entrepreneurial path, including early failures, to emphasize the importance of resilience, focus, and learning.
AI in Marketing
Leverages AI automation and cutting-edge strategies as a core part of his company's "Growth Intelligence System" for clients.

Media Appearances

Growth Loop - Overview, Revenue, News, Podcast. Featured in FTS Pod

See Now

Work History

9-2024
CMO at PayPhi
5-2020
Founder & CEO at Growth Loop
8-2018 - 6-2019
Strategy Fellow at Teaching Lab
2-2018 - 2-2022
Partner at City78
6-2017 - 4-2018
Content Director at CityBridge Education

Education

2010 - 2014
English from Princeton University
2015 - 2016
Other; "Core from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 9 Location : Silver Spring, Maryland, United States Job Level : Leadership Designation : CMO at PayPhi
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Christian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Christian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Christian

Personality Compatibility


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