Christin Carter

Evaluator
DISC Type : csd

Principal Account Manager at Amazon Web Services

Dallas, Texas, United States

Overview

Christin is a Principal Account Manager at Amazon Web Services, specializing in the retail and CPG sectors for enterprise accounts like Saks Global. An experienced sales leader with a background at Oracle, colleagues have described her as a driven, confident, and strong sales coach. She holds a Bachelor of Arts from Texas State University.

Outside of her professional life, Christin is passionate about exploring the globe. She enjoys traveling the world and actively seeks out new adventures, both large and small, in her personal time.

She recently highlighted a client success story where generative AI delivered a 1, 600% increase in add-to-cart events.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Generative AI in Retail
Shared a customer success story where AI-powered personalization led to a 1, 600% increase in add-to-cart events and a 47x return on investment for a retail client.
Personalization at Scale
Highlighted Peloton's use of Amazon Bedrock to generate millions of personalized member insights weekly, significantly improving user engagement.
Digital Transformation
Her professional interests and experience explicitly include helping enterprise customers with their digital transformation initiatives.

Media Appearances

Christin has no verified media appearances

Work History

6-2018
Principal Account Manager at Amazon Web Services
1-2008 - 5-2018
Oracle Utilities Account Manager at Oracle
1-2001 - 9-2007
Assistant Regional Vice President at Nationstar Mortgage
2000 - 2001
National Finance Director at Spectrum Funding Group LLC
1997 - 2000
Team Leader at Ford Motor Credit Company

Education

1997 - 1999
Bachelor of Arts from Texas State University
1994 - 1996
Associates from Kilgore College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dallas, Texas, United States Job Level : Senior Designation : Principal Account Manager at Amazon Web Services
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Insights For Selling To Christin

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Christin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Christin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Christin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Christin

Personality Compatibility


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