Christina Anderson-Heller

Balancer
DISC Type : S

Marketing Director / Public Relations at Lynfred Winery

Roselle, Illinois, United States

Overview

Christina has no verified overview

Personality Overview

Slow To Decisions

Risk-Averse

Empathetic

Even if it takes time, they prefer following the process.  They are polite and respectful but practical. They are comfortable taking a long term view.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

3-2000
Marketing Director / Public Relations at Lynfred Winery
3-2000
Marketing Director at Lynfred Winery
1997 - 2000
Director of Sales & Catering at Holiday Inn Stephenville

Education

1993 - 1997
Psychology & Sociology from Tarleton State University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Roselle, Illinois, United States Job Level : Mid-senior Designation : Marketing Director / Public Relations at Lynfred Winery

Interested in

Health & Outdoor

Exploring local wine, food, and community, Exotic wine club adventures

Lifestyle

Foodie and wine aficionado

Art

Extensive grape history knowledge

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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Tell them about the outcome and results before talking about the input
  • Focus on making them comfortable before really commencing the sales motion

DONT's

  • Ensure that you don’t seem disinterested when speaking to them
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Skip mentioning details that are confusing

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Christina

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can be very slow in making decisions.
  • Can Christina take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Christina

Personality Compatibility


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