Christina Brady in

Christina Brady

Trailblazer · DISC type DI
CEO & Co-Founder at Luster
📍 Chicago, Illinois, United States

Christina is the Chief Strategy Officer at Sales Assembly, leveraging over 15 years in B2B tech to drive growth and profitability. A Columbia College Chicago graduate, she excels at coaching leaders and building elite sales teams. Colleagues describe her as strategic, engaging, and genuine.

Outside of work, Christina is a passionate animal enthusiast and enjoys sharing moments from her family life. Drawing on her past experience as a comedian and improv performer, she brings a creative and engaging energy to her professional and personal pursuits, including her podcasting work.

Christina hosts the "Taking The Lead" podcast, dedicated to amplifying the voices and stories of accomplished female leaders in the B2B technology and revenue space.

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Experience
4 Years
Current Role
CEO & Co-Founder
Job Level
Leadership
Location
Chicago, Illinois, United States
Personality Overview

How Christina shows up

Values Relationships
Achievement-Oriented
Informal

They like to keep things under control. If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Christina cares about

Female Leadership
Hosts the "Taking The Lead" podcast to feature and share the stories of successful female leaders in the B2B tech industry, aiming to drive positive change.
B2B Sales Strategy
With over 15 years of experience, she focuses on building scalable and sustainable sales infrastructure for tech companies, from startups to enterprise organizations.
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Career

Work history

12-2023
CEO & Co-Founder
Luster
11-2024
Chicago Chapter Head
Pavilion
3-2023
Head of Community
Women in Sales
3-2025
Advisor
Loanspark
2-2021 - 8-2024
Host of Taking The Lead Podcast
Marketers in Demand
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts (B.A.)
Columbia College Chicago
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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