Christina Ritzel Biava

Examiner
DISC Type : cs

Vice President of Sales at Lancôme

Pompano Beach, Florida, United States

Overview

Christina Ritzel Biava is a veteran sales executive with a distinguished career across LOréals luxury division. As Vice President of Sales at Lancôme, she leverages deep experience from similar roles at Kiehls and LOréal Luxe, specializing in retail strategy and national accounts. She attended the University of Missouri-Columbia.

Her entire executive career has been dedicated to growing brands within the LOréal group, showcasing deep company loyalty.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Luxury Brand Sales
Her career spans multiple Vice President of Sales roles at L'Oréal's luxury brands, including Lancôme and Kiehl's Since 1851.
Retail Business Strategy
Previously served as Vice President of Retail Sales and Business Strategies for L'Oréal Luxe, indicating a focus on this area.
National Account Growth
She has held VP roles specifically focused on managing and growing relationships with major department and specialty store retailers.

Media Appearances

Christina has no verified media appearances

Work History

2-2025
Vice President of Sales at Lancôme
3-2022 - 1-2025
Vice President of Sales at Kiehl's Since 1851
12-2020 - 2-2022
Vice President Retail Sales and Business Strategies at L'Oréal Luxe
2-2016 - 11-2020
Vice President National Accounts at L'Oréal-Lancome
10-2012 - 2-2016
National Account Director-Lancôme at L'Oréal-Lancome

Education

1986 - 1990
Bachelor's degree from University of Missouri-Columbia
Education details unavailable from Stephens College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Pompano Beach, Florida, United States Job Level : Senior Designation : Vice President of Sales at Lancôme
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Christina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Christina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Christina

Personality Compatibility


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