Christine Kurpitz in

Christine Kurpitz

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Head of Digital Growth and Experience at Australian Red Cross
📍 Greater Sydney Area, Australia

Christine is a strategic digital leader with over 15 years of experience driving growth and enhancing customer experiences for major organizations like the Australian Red Cross and Hyundai. Known for her vision and ability to execute, she holds an MBA with Honors and is a Certified ScrumMaster (CSM).

Christine demonstrates a strong commitment to humanitarian causes, evidenced by her leadership roles at both the Australian Red Cross and the Royal Flying Doctor Service. She is passionate about enabling her team and fostering a human-centric work culture.

She successfully tripled ecommerce revenue within three years for the Royal Flying Doctor Services online merchandise shop.

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Experience
23 Years
Current Role
Head of Digital Growth and Experience
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

How Christine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christine cares about

Digital Growth
As Head of Digital Growth & Experience, she develops strategies to drive brand awareness, engagement, and conversion for sustainable growth across multiple business portfolios.
Customer Experience
An Accredited Customer Experience Professional (ACXP), she leads data-driven projects to enhance the entire customer journey, from engagement and pre-sales to ownership and repurchase.
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Career

Work history

7-2023
Head of Digital Growth and Experience
Australian Red Cross
3-2023 - 7-2023
GM Digital and CX (interim role)
Hyundai Motor Company Australia
7-2022 - 3-2023
Head of Digital, Ecommerce & Merchandise
Royal Flying Doctor Service of Australia
9-2019 - 6-2022
Head of Digital & Ecommerce
Royal Flying Doctor Service of Australia
1-2018 - 9-2019
Digital Transformation Manager
Royal Flying Doctor Service of Australia
In the press

Media appearances

Australian Red Cross Pursues Digital Transformation to Deliver … (Case Study PDF). Featured in FeaturedCustomers
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Education
MBA (Master of Business Administration)
Georg-August-Universität Göttingen, Germany
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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