Calvin Cain in

Calvin Cain

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Head of Growth & Digital Strategy - Australia at PointsBet
📍 Melbourne, Victoria, Australia

Calvin Cain is a results-driven marketing strategist with over 15 years of experience in data, tech, and audience-focused strategies. Currently the Head of Growth & Digital Strategy at PointsBet, he is recognized for his ability to solve complex business challenges. He holds marketing degrees from the University of Adelaide and MiniMBA.

Outside of his professional life, Calvin has a demonstrated interest in sports, particularly snow skiing and cricket. During his university years, he was highly active in student life, serving as the President of the Adelaide University Snow Ski Club. His interests also include Cricket Australia and the International Cricket Council.

He was recently on set in Miami with basketball legend Shaquille ONeal to film a new series of advertisements for his company, PointsBet.

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Experience
14 Years
Current Role
Head of Growth & Digital Strategy - Australia
Job Level
Mid-senior
Location
Melbourne, Victoria, Australia
Personality Overview

How Calvin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Calvin cares about

Growth & Digital Strategy
His current and previous roles at PointsBet focus on digital strategy and growth. He frequently discusses market mix modeling and shifting away from last-click attribution.
Audience Data
His career is built on applying audience data and analytics to business challenges, with a background in programmatic data sets at Nielsen.
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Career

Work history

7-2023
Head of Growth & Digital Strategy - Australia
PointsBet
5-2022 - 8-2023
Head of Digital Strategy - Australia
PointsBet
11-2020 - 5-2022
Director, Engine Audience
Engine
11-2019 - 11-2020
Group Digital Director
Principle Media Group (PMG)
8-2019 - 12-2019
Commercial Lead
Nielsen
In the press

Media appearances

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Education
2019 - 2019
Marketing
MiniMBA
2005 - 2008
Bachelor of Commerce Marketing; Bachelor of Media
University of Adelaide
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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