Christoffer Bekkelund

Questioner
DISC Type : c

Senior Art Director at Spring CC

Odense, Region of Southern Denmark, Denmark

Overview

Christoffer is a Senior Art Director at Spring CC, specializing in developing creative and strategic campaigns through strong visual concepts. He has a passion for creating graphic identities from scratch and is a trained Media Graphics artist from Syddansk Erhvervsskole.

Outside of his professional work, Christoffer has a deep passion for letters and typography. This interest began in his teenage years, where he spent enormous amounts of time practicing lettering, and it has since evolved into a love for classic typography.

He has a long-standing personal history with lettering, having spent his youth twisting and shaping four specific letters in various styles.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Creative Concepts
He is driven by a strong creative urge and the process of developing visual concepts, strategic campaigns, and graphic identities from nothing.
Typography & Lettering
Has a profound, lifelong passion for letters, which started with graffiti in his youth and has evolved into a love for classic typography.
Strategic Campaigns
His work focuses on developing creative, strategic, and data-driven communication, from social media campaigns to visual identities and commercials.

Media Appearances

Christoffer has no verified media appearances

Work History

6-2025
Senior Art Director at Spring CC
3-2023 - 6-2025
Senior Art Director at ZUPA
1-2023 - 3-2023
Senior Art Director at The Unicorn — A Creative Agency
4-2022 - 1-2023
Senior Art Director at STEP
9-2016 - 3-2022
Art Director at STEP

Education

2004 - 2005
Mediegrafiker from Syddansk Erhvervsskole
2003 - 2004
Medielab from Svendborg Erhvervsskole

More Information

Social Presence :

Prographics :

Exp : 12 Location : Odense, Region of Southern Denmark, Denmark Job Level : Senior Designation : Senior Art Director at Spring CC
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Insights For Selling To Christoffer

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoffer is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christoffer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christoffer move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christoffer take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Christoffer

Personality Compatibility


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