Christoffer Larsen

Questioner
DISC Type : c

VP of Marketing at Trackunit

Vejle, Region of Southern Denmark, Denmark

Overview

An international marketing leader specializing in B2B SaaS, Christoffer builds scalable revenue engines by translating go-to-market strategy into measurable pipeline. A graduate of Copenhagen Business School, colleagues describe him as knowledgeable, focused, and a strong collaborator who understands the full sales process. He has deep expertise in account-based marketing, automation, and performance marketing.

Outside of his marketing career, Christoffer is a competitive Magic: The Gathering player. He has achieved multiple top 8 finishes in professional Grand Prix tournaments and at least one Pro Tour win, demonstrating a highly strategic and analytical mindset.

He was recently recognized for his professional achievements by being included on The M List 2025 by the Danish Marketing Association.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI in Construction
Actively promotes and hosts events, like Trackunit Next, focused on the construction industry's future in an AI-driven world and delivering real business value now.
B2B SaaS Marketing
Praised for his deep expertise in SaaS marketing and his ability to drive commercial growth and strengthen market position for tech companies.
Data-Driven Marketing
Emphasizes a data-focused approach, using analytics to shape strategy, optimize campaigns, and demonstrate marketing's impact on revenue, especially in complex B2B sales cycles.

Media Appearances

Christoffer has no verified media appearances

Work History

6-2021
VP of Marketing at Trackunit
7-2020 - 6-2021
Chief Marketing Officer at JumpStory
11-2018 - 7-2020
VP of Marketing at TwentyThree
10-2016 - 10-2018
VP of Marketing at Famly
9-2014 - 11-2015
Head of Demand Generation at Falcon.io

Education

2008 - 2010
Master from Copenhagen Business School
2005 - 2008
Bachelor from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Vejle, Region of Southern Denmark, Denmark Job Level : Senior Designation : VP of Marketing at Trackunit
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Insights For Selling To Christoffer

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christoffer is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christoffer

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christoffer move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christoffer take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christoffer

Personality Compatibility


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