Christophe Loretan in

Christophe Loretan

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Vice President Sales & Marketing Europe at Bien-Air Dental
📍 Solothurn, Solothurn, Switzerland

Christophe Loretan is the Vice President of Sales & Marketing for Europe at Bien-Air Dental, bringing over 20 years of leadership in the life science, medtech, and dental industries. A graduate of ETH Zurich with an MBA from Rochester Bern, colleagues describe him as an inspirational, visionary, and strategic leader focused on driving global growth.

Christophe is a certified Startup-coach and agile working expert, demonstrating a unique blend of corporate leadership with an entrepreneurial and adaptive mindset.

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Experience
21 Years
Current Role
Vice President Sales & Marketing Europe
Job Level
Senior
Location
Solothurn, Solothurn, Switzerland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christophe cares about

Global Sales Leadership
Has a long track record of managing and growing large, cross-regional sales teams of up to 320 representatives for companies like COLTENE and Bien-Air Dental.
Dental Industry Growth
Deeply experienced in the dental sector, having held senior executive sales and marketing roles at both COLTENE and his current company, Bien-Air Dental.
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Career

Work history

5-2025
Vice President Sales & Marketing Europe
Bien-Air Dental
11-2024
Consultant - Global growth strategies, Business Development and Distribution
Innovationsverband Schweizer Arbeitsmarkt
4-2024 - 10-2024
Career transition
Career Break
7-2020 - 3-2024
Vice President Sales Marketing EMEA & ROW / Member of Executive Management
COLTENE
9-2015 - 6-2020
Vice President Global Sales / Member of Executive Management
COLTENE
In the press

Media appearances

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Education
Startup-coach and agile working expert SAQ
Professionals in Residence Program
Advanced High Performance Leadership
IMD
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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