Christophe Loretan

Critic
DISC Type : C

Vice President Sales & Marketing Europe at Bien-Air Dental

Solothurn, Solothurn, Switzerland

Overview

Christophe Loretan is the Vice President of Sales & Marketing for Europe at Bien-Air Dental, bringing over 20 years of leadership in the life science, medtech, and dental industries. A graduate of ETH Zurich with an MBA from Rochester Bern, colleagues describe him as an inspirational, visionary, and strategic leader focused on driving global growth.

Christophe is a certified Startup-coach and agile working expert, demonstrating a unique blend of corporate leadership with an entrepreneurial and adaptive mindset.

Personality Overview

Precise

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Global Sales Leadership
Has a long track record of managing and growing large, cross-regional sales teams of up to 320 representatives for companies like COLTENE and Bien-Air Dental.
Dental Industry Growth
Deeply experienced in the dental sector, having held senior executive sales and marketing roles at both COLTENE and his current company, Bien-Air Dental.
Customer Centricity
He has led initiatives to enhance customer service and efficiency, such as implementing a centralized global customer desk to provide prompt, targeted support.

Media Appearances

Christophe has no verified media appearances

Work History

5-2025
Vice President Sales & Marketing Europe at Bien-Air Dental
11-2024
Consultant - Global growth strategies, Business Development and Distribution at Innovationsverband Schweizer Arbeitsmarkt
4-2024 - 10-2024
Career transition at Career Break
7-2020 - 3-2024
Vice President Sales Marketing EMEA & ROW / Member of Executive Management at COLTENE
9-2015 - 6-2020
Vice President Global Sales / Member of Executive Management at COLTENE

Education

Startup-coach and agile working expert SAQ from Professionals in Residence Program
Advanced High Performance Leadership from IMD

More Information

Social Presence :

Prographics :

Exp : 21 Location : Solothurn, Solothurn, Switzerland Job Level : Senior Designation : Vice President Sales & Marketing Europe at Bien-Air Dental
URL has been copied!

Insights For Selling To Christophe

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christophe is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christophe

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christophe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christophe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christophe

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.