As Managing Director of LEADSCALE®️ GROUP, Christopher Parry designs and executes lead generation campaigns, drawing on over 10 years of digital marketing experience. He holds a BSc in Computing Informatics and is described by peers as professional, hard-working, and enthusiastic, with strong interpersonal skills.
He won multiple pan-European company awards for his work in both sales and operational roles during his tenure at ValueClick.
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Experience
24 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview
How Christopher shows up
Thorough Evaluator
Fast But Analytical
Quality Focused
They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
Priorities
Topics Christopher cares about
Demand Gen Fundamentals
He frequently posts about resolving basic issues in demand generation and content syndication to improve performance for B2B marketers.
Data Orchestration
Advocates for proactive control over the customer journey, a concept he refers to as "owning every moment" through data.
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Career
Work history
11-2020
Managing Director
LEADSCALE®️ GROUP
11-2016 - 11-2021
Commercial Director
LEADSCALE®️ GROUP
12-2015 - 11-2016
Manager, Data Partnerships UK
Criteo
10-2014 - 12-2015
Head of Key Global Accounts
Criteo
2-2014 - 9-2014
Senior Sales Manager, Media Services
Criteo
In the press
Media appearances
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Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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