Christy Bauswell

Commander
DISC Type : D

Director, Public Sector Sales - East at Magnet Forensics

United States

Overview

Christy Bauswell is a sales leader in public safety and digital investigations at Magnet Forensics. With a career spanning over 25 years, she began as a CCTV trainer and developed deep expertise in retail loss prevention before moving into her current public sector role. People who have worked with her describe her as customer-focused, insightful, and a consummate professional.

Driven by a profound passion for keeping communities safe, Christys work is an extension of her personal commitment to integrity and compassion. Her academic background in psychology informs her focus on collaboration and understanding the human elements of safety and security. She is dedicated to making a tangible, positive impact on society.

She holds dual Bachelor of Arts degrees in journalism and psychology from Indiana University Bloomington, a unique combination for a leader in the tech and investigations industry.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They are not focused on building rapport and relationships.

Topics They Care About

Digital Investigations
Her current role at Magnet Forensics is centered on empowering law enforcement and public sector agencies with advanced digital investigation and forensics solutions.
Public-Private Partnerships
Actively promotes forging strategic alliances between law enforcement and private enterprises to combat retail crime and enhance community safety, as discussed in recent webinars.
Retail Crime Mitigation
Leverages over 25 years of experience to address organized retail crime, focusing on the importance of the judicial process and reducing recidivism for repeat offenders.

Media Appearances

Christy has no verified media appearances

Work History

11-2025
Director, Public Sector Sales - East at Magnet Forensics
1-2025 - 12-2025
Director of Business Development at Loss Prevention Research Council (LPRC)
6-2023 - 8-2024
Vice President of Business Development & Sales at ALTO USA
1-2021 - 6-2023
Director, Retail & Banking - Sales at Qognify
2020 - 2021
Consultant- Retail at Realwave, Inc.

Education

Bachelor of Arts (BA) from Indiana University Bloomington
Education details unavailable from Valparaiso High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Mid-senior Designation : Director, Public Sector Sales - East at Magnet Forensics
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Insights For Selling To Christy

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Christy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Christy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Christy take some risk or not?

  • The risks don’t matter much to them.

You And Christy

Personality Compatibility


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