Christy Varicat

Critic
DISC Type : C

Director, Marketing Customer Experience and Digital Transformation at Tangerine

Toronto, Ontario, Canada

Overview

Christy has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Christy has no verified topics they care about

Media Appearances

Christy has no verified media appearances

Work History

3-2022
Director, Marketing Customer Experience and Digital Transformation at Tangerine
4-2021 - 3-2022
Marketing Director, Business Banking at Scotiabank
9-2018 - 4-2021
Director, Enterprise Digital Marketing at Scotiabank
12-2015 - 9-2018
Sr Manager, Global Performance Marketing at Scotiabank
9-2014 - 9-2015
Director of Client Development at Rubicon Project & Chango

Education

Bachelor of Arts (BA) from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 23 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, Marketing Customer Experience and Digital Transformation at Tangerine
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Insights For Selling To Christy

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christy is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christy

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christy move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christy take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christy

Personality Compatibility


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