Chuan Huang in

Chuan Huang

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Head of Ecommerce - Europe at MUJI Europe Limited
📍 United Kingdom

Chuan Huang is a digital and ecommerce leader with a proven track record of delivering business growth for global brands like MUJI, Lacoste, and Ralph Lauren. He specializes in ecommerce strategy, digital marketing, and enhancing the customer experience. He holds an MSc from the Stockholm School of Economics.

He has led his MUJI Europe team to win multiple honors, including the Achievement in Growth Award at the 2025 BigCommerce EMEA Customer Awards and the Bronze Award for Best B2C Website of the Year in 2024.

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Experience
20 Years
Current Role
Head of Ecommerce - Europe
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chuan cares about

Digital Transformation
He was a featured speaker on MUJI's digital transformation and roadmap to scalability at the eCommerce Expo in 2025.
Ecommerce Growth
His leadership contributed to a 50% year-over-year revenue increase after replatforming MUJI's European sites. His team won a 2025 award for "Achievement in Growth".
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Career

Work history

6-2022
Head of Ecommerce - Europe
MUJI Europe Limited
6-2022
Non Executive Director
QuantMetrix
8-2020 - 6-2022
Partner and Director of Digital Analytics
QuantMetrix
10-2018 - 7-2020
Global Head Of Ecommerce
ALEXACHUNG
8-2015 - 10-2018
Senior Manager Digital Trading
Ralph Lauren
In the press

Media appearances

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Education
2004 - 2006
Master of Science
Stockholm School of Economics
1999 - 2003
Bachelor of Science in E-Commerce
Zhejiang University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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