Chuck Burton, MBA

Enigma
DISC Type : cdi

Director of Marketing at ACH Child and Family Services

Fort Worth, Texas, United States

Overview

Chuck has no verified overview

Personality Overview

Fast Follower

Challenger

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Chuck has no verified topics they care about

Media Appearances

Chuck has no verified media appearances

Work History

4-2017
Director of Marketing at ACH Child and Family Services
8-2013
Strategic Marketing Communications Consultant at Chuck Burton Communications
7-2015 - 3-2017
Director of Development and Marketing at Sixty & Better
3-2009 - 7-2013
Asst. Vice President for Marketing & Communications at Texas Wesleyan University
5-2007 - 11-2007
Consultant at Regions Financial Corp

Education

MBA from MBA, Texas Wesleyan University
BBA from Texas Christian University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Fort Worth, Texas, United States Job Level : Mid-senior Designation : Director of Marketing at ACH Child and Family Services
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Insights For Selling To Chuck

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chuck is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chuck

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chuck move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chuck take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chuck

Personality Compatibility


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