Chuck Dietrich in

Chuck Dietrich

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VP Sales and Marketing at R.D.M. Equipment Sales and Rentals Ltd.
📍 Surrey, British Columbia, Canada

Chuck Dietrich is the VP of Sales and Marketing at R.D.M. Equipment, driving market share for the SANY brand throughout British Columbia. A marketing management graduate from BCIT, his experience includes senior sales roles at Peterbilt Pacific and Nektar. People who have worked with him often describe him as a trustworthy, tenacious, and inspiring leader.

Outside of his direct professional duties, Chuck maintains an engaging and personable presence on social media, participating in current trends to connect with his network and promote his companys brand in a relatable way.

While at Nektar, he was involved with a unique SAAS solution that created a "Virtual Passport" to give each piece of equipment a digital identity.

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Current Role
VP Sales and Marketing
Location
Surrey, British Columbia, Canada
Personality Overview

How Chuck shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Chuck cares about

Equipment Market Share
His professional headline is "Building Market Share & Revenue Engines," and his current role focuses on expanding the SANY brand in British Columbia.
SAAS for Equipment
As CSO at Nektar, he was deeply involved in mobile data collection solutions and cloud-based systems for equipment and field workers.
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Career

Work history

10-2025
VP Sales and Marketing
R.D.M. Equipment Sales and Rentals Ltd.
10-2018 - 10-2025
VP of Sales
Peterbilt Pacific Inc.
9-2013 - 10-2018
Chief Sales Officer
Nektar
2-2013 - 9-2013
Senior VP Sales & Operations
Nektar
1-2011 - 2-2013
Project Manager
Ritchie Bros. Auctioneers
In the press

Media appearances

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Education
9-1997 - 6-1999
Marketing Management
British Columbia Institute of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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