Chuck Price

Critic
DISC Type : C

Director, Brand Growth Analytics at Kraft Heinz

Glen Ellyn, Illinois, United States

Overview

Chuck Price is an expert in data analytics, AI transformation, and strategy, currently serving as Director of Brand Growth Analytics at Kraft Heinz. He holds a Masters degree from Harvard and is described by colleagues as a proficient, creative, and reliable leader. At his prior role with Acxiom, he grew his business book by 15% annually.

Based in the Chicago area, Chuck is passionate about continuous education, recently completing his masters degree after a colleague challenged him to do so. He also shows a keen interest in promoting STEM education for high school students, praising local programs run by institutions like Fermilab for their community impact.

He pursued and completed a masters degree from Harvard University after being challenged by a colleague to do so while well into his career.

Personality Overview

Critic

Objective Thinker

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI Enablement
He has shared insights on why many AI initiatives fail, stressing the importance of having the right foundations, strategies, and governance in place for success.
Data Ethics
A core part of his professional identity, he has held roles like Data Ethics & Strategy Principal and authored governance and ethics frameworks.
STEM Education
He expresses public appreciation for programs that drive interest in science among high school students, such as those hosted by Fermilab in Chicago.

Media Appearances

Chuck has no verified media appearances

Work History

9-2025
Director, Brand Growth Analytics at Kraft Heinz
1-2022 - 7-2024
Senior Director, Industry Lead at Acxiom
4-2021 - 1-2022
Director, Strategic Planning & Analytics at Acxiom
7-2005 - 4-2021
Data Ethics & Strategy Principal at Acxiom
Manager, Product Development & Analysis at Raddon Financial Group

Education

Master's degree from Harvard University
Bachelor's degree from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Glen Ellyn, Illinois, United States Job Level : Mid-senior Designation : Director, Brand Growth Analytics at Kraft Heinz
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Insights For Selling To Chuck

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chuck is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Chuck

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Chuck move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Chuck take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Chuck

Personality Compatibility


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