Chuck Rice

Chuck Rice is the General Manager and a third-generation family owner of Model Dairy, a significant regional dairy producer. An alumnus of the University of Nevada, Reno, he oversees the companys operations, continuing a long-standing family legacy in the dairy industry while focusing on strategic growth and community presence.

Deeply rooted in his familys business, Chuck is passionate about upholding the traditions and quality standards established by his predecessors. His focus extends beyond business operations to ensuring the dairy remains a vital part of the local Reno-Tahoe community, reflecting a strong commitment to local heritage and sourcing.

Unique fact: Chuck helps lead a dairy that has been in his family since his grandfather, Charles, founded it in 1931.