Cid Torquato

Critic
DISC Type : C

CEO at Prêmio WSA Brasil

São Paulo, São Paulo, Brazil

Overview

Cid Torquato is a lawyer by training and a leading figure in Brazils technology and social impact sectors. As CEO of WSA Brasil and a coordinator at InovaUSP, he bridges digital innovation with public policy. His extensive career includes founding the Brazilian Chamber of Electronic Commerce and serving as Secretary for Persons with Disabilities.

After a 2007 diving accident left him quadriplegic, Cid became a prominent activist for disability rights. He channeled his experience into advocacy, authoring a book on entrepreneurship for people with disabilities. He is married with two children and is deeply rooted in his São Paulo community.

Unique fact: He is the proposer of the National Day of Digital Accessibility in Brazil, a suggestion which has become a formal bill in the National Congress.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Digital Accessibility Policy
A national leader in this field, he helped create Brazil's first digital accessibility standards and proposed the National Day for Digital Accessibility.
Social Impact Innovation
As CEO of WSA Brasil, he is dedicated to promoting and awarding digital innovations that create positive social change and impact.
Inclusive Public Policy
Drawing from his experience as a former government Secretary, he is an expert in shaping and implementing policies that promote diversity and inclusion.

Media Appearances

Você conhece o prêmio WSA? Cid Torquato conta para você.. Featured in Prêmio WSA Brasil (premiowsa.com.br)

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Work History

5-2025
CEO at Prêmio WSA Brasil
7-2003
CEO at Prêmio WSA Brasil
3-2025
Coordenador do Núcleo de Inovação em Acessibilidade do InovaUSP at InovaUSP
1-2021
Ambassador at ICOM - Plataforma de Atendimento em Língua de Sinais
5-2025 - 5-2025
CEO at WSA Brasil

Education

1994 - 1999
Bachelor of Laws - LLB from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : CEO at Prêmio WSA Brasil
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Insights For Selling To Cid

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cid is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cid

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cid move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Cid take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Cid

Personality Compatibility


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