Cielo McClain

Doer
DISC Type : ds

Marketing Communications Consultant at BlueCielo, LLC

Rocky River, Ohio, United States

Overview

Cielo McClain is a senior brand architect who translates market insights into influence for major organizations. With a career spanning leadership roles at Sherwin-Williams and University Hospitals, she now runs a consultancy, BlueCielo, LLC, to help brands achieve clarity and alignment. She holds a Bachelor of Science from the University of Illinois Urbana-Champaign.

Her work is centered on the belief that great brands must be lived internally to be effective externally. She specializes in leading through complex situations, such as brand transformations and new product launches, ensuring the core message resonates with purpose.

She is a multi-award-winning creative leader, earning Gold Addy and Gold Aster awards for her campaign work with University Hospitals Rainbow Babies & Childrens Hospital.

Personality Overview

Results Focused

Deliberate Doer

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Real Estate
Actively promotes AI-powered tools for real estate professionals, such as video generators and comparative market analysis (CMA) platforms, through her consultancy.
Brand Storytelling
Believes that great brands teach people how to believe in them, a philosophy that has guided her work in brand development at multiple large organizations.
Internal Brand Alignment
Her career has focused on helping organizations articulate their identity and align internally to present a unified, purposeful message to the market.

Media Appearances

Cielo has no verified media appearances

Work History

1-2018
Marketing Communications Consultant at BlueCielo, LLC
1-2016 - 12-2017
Director of Brand and Marketing at Sherwin-Williams
1-2007 - 12-2015
Director of Brand & Marketing at University Hospitals
7-2006 - 1-2007
Account Director at Marcus Thomas LLC
VP Brand Development at National City

Education

Bachelor of Science - BS from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 19 Location : Rocky River, Ohio, United States Job Level : Mid-senior Designation : Marketing Communications Consultant at BlueCielo, LLC
URL has been copied!

Insights For Selling To Cielo

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cielo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cielo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cielo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cielo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cielo

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.