Cindy Weidmann

Pioneer
DISC Type : DIS

Founder & Chief Executive at CFW Marketing

Nashville Metropolitan Area, United States

Overview

Cindy Weidmann is the Founder and CEO of CFW Marketing, leveraging over 25 years of experience from Fortune 200 brands like Philips and Intertek. Armed with a Master of Science in Marketing, she now provides on-demand CMO services to help ambitious mid-market companies innovate and grow through strategic marketing.

Originally from Chicago and now based in Nashville, Cindy is passionate about elevating womens voices. She actively runs a "Women Who Inspire" series where she interviews and shares the powerful stories of female leaders, highlighting their journeys and insights to inspire others in business and life.

She mastered resourcefulness as a teen mom and then went on to master marketing for major brands.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Empowering Women
Runs a dedicated "Women Who Inspire" series on LinkedIn, frequently interviewing and promoting the stories of successful female leaders.
Strategic Marketing
Her entire career is built on transforming marketing from a support function into a strategic discipline that fuels growth for businesses.
Mid-Market Growth
Her firm, CFW Marketing, is specifically focused on bringing battle-tested, big-company marketing strategies to ambitious mid-market companies.

Media Appearances

Cindy has no verified media appearances

Work History

Founder & Chief Executive at CFW Marketing
Vice President, Country Marketing at Intertek
Regional Vice President, North America Marketing at Intertek
Channel Marketing Lead at Philips
Director, Marketing Communications at Philips

Education

Master of Science from Quinlan School of Business, Loyola University Chicago
Bachelor of Arts from Lewis University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Nashville Metropolitan Area, United States Job Level : Leadership Designation : Founder & Chief Executive at CFW Marketing
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Insights For Selling To Cindy

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cindy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cindy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cindy move?

  • They are generally fast movers and can take quick decisions
  • Can Cindy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cindy

Personality Compatibility


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