Cinthia Agnew Lira in

Cinthia Agnew Lira

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Marketing Director at Sodexo
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Cinthia is the Marketing Director at Sodexo, bringing over 20 years of experience from multinational corporations like Souza Cruz (BAT) and AGCO. A Chemical Engineering graduate from UFRJ with an MBA, she specializes in strategic planning, consumer insights, and business transformation, having led teams across Europe, Asia, and the Americas.

She has extensive international experience, having lived in Brazil and England across five different cities. This global exposure has been a defining characteristic of her career, involving work with more than 10 different countries and diverse cultures, which has profoundly shaped her personal and professional outlook.

Unique fact: Cinthia successfully pivoted from a Chemical Engineering background to build a two-decade career as a global leader in marketing and strategy.

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Experience
15 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

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Priorities

Topics Cinthia cares about

Business Transformation
She has held director-level roles in strategy and transformation at major corporations, driving significant business turnarounds and cultural change programs.
Consumer Insights
A core focus of her marketing career is leveraging consumer and market insights to strengthen brand positioning and optimize product portfolios.
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Career

Work history

5-2024
Marketing Director
Sodexo
10-2020
Co-Founder at BOMMA Estratégia
BOMMA
11-2022 - 4-2024
Global Director Strategy & Transformation Massey Ferguson & South America
AGCO Corporation
10-2018 - 1-2020
Strategy & Planning Director - Brazil
Souza Cruz
2-2017 - 10-2018
Brand Portfolio Activation & Business Development Director
Souza Cruz
In the press

Media appearances

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Education
2007 - 2009
Master of Business Administration - MBA
Fundação Dom Cabral
1995 - 2000
Chemical Engineering
Universidade Federal do Rio de Janeiro
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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