Ariane Affonso da Silva

Inquirer
DISC Type : cd

Gerente de Marketing e Produtos at TotalEnergies

São Paulo, São Paulo, Brazil

Overview

Ariane Affonso da Silva is a Marketing Manager at TotalEnergies with a background in project management, retail, and product management. Educated at the Escola Politécnica da USP, her colleagues describe her as hardworking, committed, and a leader. Her career reflects a successful transition from civil engineering to marketing.

Ariane is driven by a desire to learn, overcome challenges, and continuously improve. This philosophy is evident in her professional journey and her focus on collaboration and generating value for customers. She appears passionate about her work and celebrating team successes, such as brand campaigns and office reinaugurations.

She has successfully transitioned her career from an Equipment and Construction Engineer to a Marketing Manager within the energy sector.

Personality Overview

Judgemental

Upfront

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Campaigns
She recently led and shared a new campaign for ELF lubricants, celebrating the brand's legacy in performance with motorsport icon Christian Fittipaldi.
Partnership Marketing
Actively promotes brand partnerships at major events, such as with Royal Enfield at Capital MotoWeek and with Peugeot/Alpine at the FIA World Endurance Championship.
Customer Value
Emphasizes that a core objective of her team's strategic discussions and S&OP journey is to generate tangible value for their clients.

Media Appearances

Ariane has no verified media appearances

Work History

5-2023
Gerente de Marketing e Produtos at TotalEnergies
8-2022 - 5-2023
Project Coordinator at TotalEnergies
6-2021 - 8-2022
Project Specialist at TotalEnergies
11-2013 - 9-2019
Engenheira de Obras e Equipamentos at Ipiranga Produtos de Petróleo
9-2012 - 5-2013
Estagiária at Even Construtora

Education

2019 - 2021
Master's degree from Escola Politécnica da USP
2019 - 2020
Master of Business Administration - MBA from MBA USP/Esalq

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de Marketing e Produtos at TotalEnergies
URL has been copied!

Insights For Selling To Ariane

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ariane is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ariane

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ariane move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ariane take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ariane

Personality Compatibility


Other TotalEnergies Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.