Claire Bowers, MA

Commander
DISC Type : D

CEO & Co-founder at In the Aether

London Area, United Kingdom

Overview

Claire is the CEO and Co-founder of Aether, an AI-native SaaS company, leveraging over 20 years of marketing and advertising experience with clients like Cisco and Unilever. Educated at Oxfords AI programme, she has a proven track record of driving business innovation and significant revenue growth. People who have worked with her describe her as a "human", "available", and "people first" leader.

Claire is passionate about challenging traditional business structures to unlock human potential. She actively champions female leadership as an economic imperative, participating in forums like The Elite London Women Collective. Her interest lies in creating future-ready organizations that prioritize ingenuity over compliance and hierarchy.

Her mission with Aether was inspired by personally witnessing how removing hierarchy in a meeting could empower previously unheard voices.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond well to strong and respectful communication.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI for Business
Is building Aether to provide AI-native infrastructure that solves business problems by removing structural barriers to innovation.
Female Empowerment
Actively participates in events like The Elite London Women Collective, viewing female leadership not as a diversity footnote but as an "economic imperative. "
Modern Leadership
Focuses on non-hierarchical structures to foster ingenuity and follows thought leaders on creating future-ready organizations.

Media Appearances

Claire has no verified media appearances

Work History

7-2025
CEO & Co-founder at In the Aether
5-2021 - 6-2025
Managing Director at adam&eveStudios
1-2018 - 5-2021
Managing Director (Gutenberg Global) at adam&eveDDB
12-2012 - 12-2017
Client Service Director (Gutenberg Global) at adam&eveDDB
6-2010 - 12-2012
Business Director (DDB Network) at DDB UK

Education

1-2024 - 4-2024
Oxford Artificial Intelligence Programme from Saïd Business School, University of Oxford
2009 - 2012
Master's degree from Birkbeck, University of London

More Information

Social Presence :

Prographics :

Exp : 21 Location : London Area, United Kingdom Job Level : Leadership Designation : CEO & Co-founder at In the Aether
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Claire

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • If convinced, they can reach decisions quite fast.
  • Can Claire take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Claire

Personality Compatibility


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