Claire Britcliffe FCIM
Questioner · DISC type cClaire is a Marketing Director at Acts Housing with nearly 20 years of global experience at major brands like IKEA. A Fellow of the Chartered Institute of Marketing, she is a structured and ambitious leader specializing in digital transformation and CRM. Colleagues describe her as a "superb marketer" and "a joy to work with. "
Claire is passionate about understanding the emotional connection between people and brands. This passion extends to her work at Acts Housing, a non-profit focused on empowering families through homeownership, where she is deeply invested in the organizations community-focused mission.
While at IKEA, she successfully recruited over one million members for the IKEA Family loyalty program in Japan before it even launched.
Read the full overview →How Claire shows up
They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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