Claire Hyland

Enthusiast
DISC Type : i

Chairperson , Sustainability Steering Network at Broadcasting Sustainability Network

Ireland

Overview

Claire Hyland is the Head of The Youth Lab at THINKHOUSE, leveraging over 20 years of international experience to translate youth culture into business strategy for global brands. She holds a postgraduate certificate in Sustainability Leadership from Technological University Dublin and has lectured on digital innovation at several universities.

She is deeply committed to sustainability, chairing Sustainable Media Ireland (formerly the BSN) and serving as an action group chair for Ad Net Zero Ireland. Claire championed THINKHOUSEs B Corp certification, reflecting her passion for purpose-driven businesses that create positive social and environmental impact.

Unique fact: Claire launched Net Zero Wheels, an industry-first e-bike library for Ireland’s advertising and media industry to promote sustainable transport.

Personality Overview

Story Driven

Optimistic

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Youth Culture Strategy
As Head of The Youth Lab, she specializes in decoding youth culture to help brands build relevance and drive growth with the next generation of consumers.
Sustainability in Media
Chairs Sustainable Media Ireland and is an action group lead for Ad Net Zero, actively driving the Irish advertising and media industry towards decarbonization and sustainable practices.
Purpose-Driven Business
Led her agency's B Corp certification process and publicly supports businesses that blend profit with positive social and environmental outcomes.

Media Appearances

Claire has no verified media appearances

Work History

3-2023
Chairperson , Sustainability Steering Network at Broadcasting Sustainability Network
3-2018
Head of The Youth Lab, Insights & Strategy at THINKHOUSE - The Youth Marketing Agency
8-2015 - 3-2018
Director of Insights, Youth Lab at THINKHOUSE - The Youth Marketing Agency
5-2009 - 7-2015
Sr Strategic Brand Planner at In the Company of Huskies
11-2010 - 3-2014
Digital Marketing Lecturer at Digital Marketing Institute

Education

2021 - 2022
Postgrad Certificate in Sustainability Leadership from Technological University Dublin
1996 - 2000
B. Comm International (German) from University of Galway

More Information

Social Presence :

Prographics :

Exp : 18 Location : Ireland Job Level : Mid-senior Designation : Chairperson , Sustainability Steering Network at Broadcasting Sustainability Network
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Insights For Selling To Claire

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claire is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Claire

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Claire move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Claire take some risk or not?

  • They can take some low-probability risks if needed.

You And Claire

Personality Compatibility


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