Claire Hyland in

Claire Hyland

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Chairperson , Sustainability Steering Network at Broadcasting Sustainability Network
📍 Ireland

Claire Hyland is the Head of The Youth Lab at THINKHOUSE, leveraging over 20 years of international experience to translate youth culture into business strategy for global brands. She holds a postgraduate certificate in Sustainability Leadership from Technological University Dublin and has lectured on digital innovation at several universities.

She is deeply committed to sustainability, chairing Sustainable Media Ireland (formerly the BSN) and serving as an action group chair for Ad Net Zero Ireland. Claire championed THINKHOUSEs B Corp certification, reflecting her passion for purpose-driven businesses that create positive social and environmental impact.

Unique fact: Claire launched Net Zero Wheels, an industry-first e-bike library for Ireland’s advertising and media industry to promote sustainable transport.

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Experience
18 Years
Current Role
Chairperson , Sustainability Steering Network
Job Level
Mid-senior
Location
Ireland
Personality Overview

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Priorities

Topics Claire cares about

Youth Culture Strategy
As Head of The Youth Lab, she specializes in decoding youth culture to help brands build relevance and drive growth with the next generation of consumers.
Sustainability in Media
Chairs Sustainable Media Ireland and is an action group lead for Ad Net Zero, actively driving the Irish advertising and media industry towards decarbonization and sustainable practices.
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Career

Work history

3-2023
Chairperson , Sustainability Steering Network
Broadcasting Sustainability Network
3-2018
Head of The Youth Lab, Insights & Strategy
THINKHOUSE - The Youth Marketing Agency
8-2015 - 3-2018
Director of Insights, Youth Lab
THINKHOUSE - The Youth Marketing Agency
5-2009 - 7-2015
Sr Strategic Brand Planner
In the Company of Huskies
11-2010 - 3-2014
Digital Marketing Lecturer
Digital Marketing Institute
In the press

Media appearances

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Education
2021 - 2022
Postgrad Certificate in Sustainability Leadership
Technological University Dublin
1996 - 2000
B. Comm International (German)
University of Galway
Social presence
in
Behavioral profile

DISC profile (public)

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