Clara Reali

Planner
DISC Type : Sc

Ux Ui Lead at Cosmico Italia

Italy

Overview

Clara Reali is a freelance Lead UX/UI Designer specializing in Design Systems. At her previous role with NiEW, she was a Team Lead on an HMI project that won a prestigious Red Dot Design Award. Colleagues consistently describe her as a reliable, thoughtful professional and a true mentor.

Clara has a deep-rooted passion for the visual arts, demonstrated by her active design portfolio and early career work creating a typeface. She is intellectually curious about the future of her field, particularly the intersection of AI and design, aiming to focus more on strategy and user experience.

Unique fact: Clara was a team lead on a project that won a Red Dot: Best of the Best award for design concept and usability.

Personality Overview

Overcautious

Inflexible

Analytical & Cautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Award-Winning HMI
As a Team Lead at NiEW, she played a key role in developing a Human-Machine Interface (HMI) that won a Red Dot Design Award for its usability and intuitiveness.
Design Systems
This is a core specialty highlighted in her professional headline and multiple roles, indicating deep expertise in creating and managing scalable design systems for clients.
AI in UX/UI
She has publicly shared her interest in how AI tools can transform design workflows, allowing for less manual execution and more focus on high-level user experience strategy.

Media Appearances

Meet Clara Reali, Design Manager. Featured in YouTube

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Clara Reali - UI designer and Graphic designer in Bologna, Italy. Featured in Behance

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Work History

5-2025
Ux Ui Lead at Cosmico Italia
3-2025
Freelance Senior UX/UI Designer | Design System specialist at Clara Reali
1-2022 - 3-2025
Design Manager | Lead UI/UX at NiEW
9-2019 - 12-2021
Ui & Visual Designer at NiEW
9-2018 - 12-2021
Graphic Design Specialist at Robintur S.p.A.

Education

2013 - 2016
Laurea triennale from Istituto Europeo di Design

More Information

Social Presence :

Prographics :

Exp : 10 Location : Italy Job Level : Middle Designation : Ux Ui Lead at Cosmico Italia
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Insights For Selling To Clara

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clara is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Clara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Clara move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Clara take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Clara

Personality Compatibility


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