Clare Fineberg in

Clare Fineberg

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Head of Media UKI at Unilever
📍 Leatherhead, England, United Kingdom

Clare Fineberg is the Head of Media for Personal Care at Unilever UKI, overseeing innovative campaigns and data-driven strategies. A Durham University graduate, she has progressed through multiple leadership roles at Unilever, specializing in media, digital marketing, and leveraging customer data to drive brand growth and loyalty.

Outside of her professional role, Clare is a working parent and has shared glimpses into balancing a demanding career with family life. She places a high value on her team, publicly celebrating their collaborations and expressing gratitude for their support and recognition.

Clare recently led a humorous and innovative media campaign for Lynx featuring a new fragrance infused with catnip.

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Experience
12 Years
Current Role
Head of Media UKI
Job Level
Mid-senior
Location
Leatherhead, England, United Kingdom
Personality Overview

How Clare shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Clare cares about

Customer Data Strategy
In past roles, she emphasized using zero-party and first-party data, stating data is only captured with a clear rationale and value exchange for the customer.
Innovative Media Campaigns
Her team recently launched a notable campaign for Lynx, creating a body fragrance with catnip designed to appeal to cat owners.
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Career

Work history

10-2024
Head of Media UKI
Unilever
12-2022
Digital Marketing, Media & eCommerce Lead, Personal Care UKI
Unilever
9-2022 - 12-2022
Data Strategy and Data Partnerships Lead
Unilever
12-2021 - 9-2022
Data Strategy & Operations Lead
Unilever
10-2019 - 12-2021
Data Partnerships Manager, UK
Unilever
In the press

Media appearances

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Education
2009 - 2012
Bachelor of Arts (B.A.)
Durham University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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