Clarke Smith

Evaluator
DISC Type : dsc

Chief at Clarke Agency

Canada

Overview

Clarke is the Chief of Clarke Agency, a branding and design firm he founded after 25 years working with global giants like Coca-Cola and BMW. He is an OCAD graduate who created his agency to deliver Fortune 500 creativity without the bureaucracy. People who have worked with him describe his creative approach as insightful, engaging, and original.

He has a keen interest in charitable causes, having provided pro-bono services to organizations like the Centre for Dreams and showing support for Heart & Stroke. Clarke expresses strong, consistently held political views on the state of Canadian and municipal governance, frequently sharing his critical perspective on current leadership.

He left the corporate agency world, where he worked at firms like JWT and Young & Rubicam, to give clients of all sizes direct access to senior talent.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Lean Agency Model
Founded his agency to eliminate the bureaucracy and high fees of large firms, offering clients direct access to senior creative talent.
Brand Storytelling
His 25-year career is focused on shaping brands and delivering engaging communication that produces tangible results for clients.
Canadian Politics
Frequently expresses strong, critical opinions regarding the direction of Canadian political leadership and its local impact.

Media Appearances

Clarke has no verified media appearances

Work History

4-2016
Chief at Clarke Agency

Education

Communication & Design from OCAD
Marketing Certificate from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Canada Job Level : N/A Designation : Chief at Clarke Agency
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Insights For Selling To Clarke

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clarke is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Clarke

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Clarke move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Clarke take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Clarke

Personality Compatibility


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