Claudia DeLaCruz

Evaluator
DISC Type : scd

Branch Manager at Flagstar Bank

Hewlett, New York, United States

Overview

Claudia DeLaCruz is a dynamic Branch Manager at Flagstar Bank with an extensive background in the New Jersey banking sector, holding an MBA from Walden University. She focuses on business development and empowering local communities. People who have worked with her often describe her as dependable, committed, and a passionate leader.

Outside of her professional role, Claudia is deeply committed to community engagement. She has been actively involved with local business organizations, including hosting events on financial safety. She values leadership development, particularly for women, and appreciates exceptional customer service, seeing it as a key differentiator.

She has presented to the New Jersey Association of Women Business Owners on online banking and selling safety tips.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Community Banking
Her entire career is focused on helping local communities and business owners with their financial needs, emphasizing a relationship-first approach over fees.
Small Business Support
She has a proven track record of providing resources and support to business owners, including hosting educational events on topics like online financial safety.
Team Leadership
Her experience and recommendations highlight her skill in coaching and motivating teams to achieve high performance and deliver superior service.

Media Appearances

Claudia has no verified media appearances

Work History

11-2023
Branch Manager at Flagstar Bank
10-2014 - 9-2023
Business Development Officer & Branch Manager at BCB Community Bank
11-2005 - 10-2014
Branch Operations Manager at Santander Bank, N.A.
SERVICE MANAGER at TD - Hudson United Bank
Personal Banking Rep/Teller at Valley National Bank

Education

Master of Business Administration - MBA from Walden University
2014 - 2018
Bachelor of Science - BS from William Paterson University of New Jersey

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hewlett, New York, United States Job Level : Middle Designation : Branch Manager at Flagstar Bank
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Claudia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Claudia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Claudia

Personality Compatibility


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