Claudia Masseo

Galvanizer
DISC Type : Id

Director, Demand Strategy at IBM

New York, New York, United States

Overview

Claudia has no verified overview

Personality Overview

Persuader

Self-Assured

Socially Adept

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Claudia has no verified topics they care about

Media Appearances

Claudia has no verified media appearances

Work History

9-2025
Director, Demand Strategy at IBM
6-2024 - 11-2025
AI for Business Campaign Leader, Product Marketing at IBM
7-2021 - 6-2024
Demand Generation Strategist Lead, Brand Experiences at IBM
5-2017 - 8-2018
Account Director, Social Media at Sunshine Sachs
1-2016 - 5-2017
Account Manager, Social Media at Sunshine Sachs

Education

2007 - 2010
Bachelor of Science from St. John's University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Demand Strategy at IBM
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Insights For Selling To Claudia

During A Call Or A Meeting

DO's

  • Take a friendly, informal yet confident approach while pitching
  • Present testimonials from existing customers about their experience with your product
  • Talk about other customers and how they have derived value from your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Claudia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Claudia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Claudia move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Claudia take some risk or not?

  • They can take risks if necessary.

You And Claudia

Personality Compatibility


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