Cleopatra Bayiga

Questioner
DISC Type : c

Product Manager at Wickes

United Kingdom

Overview

Cleopatra is a Product Manager at Wickes with over 10 years of experience spanning fashion, e-commerce, and digital content. She specializes in product lifecycle management, data accuracy, and SEO-driven content strategy, having driven improvements for luxury and lifestyle brands. She holds a Bachelor of Arts from Middlesex University.

Drawing from her background in high-end fashion with brands like Stella McCartney and Liberty, Cleopatra has a strong creative foundation. Her education includes a diploma in Art & Design, and she maintains an active interest in the beauty industry, following major companies like LOréal and The Estée Lauder Companies Inc.

Unique fact: She successfully transitioned her product management expertise from the luxury fashion world to the home improvement sector.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

E-commerce CX
Her experience focuses on improving product data and time-to-market to enhance the customer journey. She is also Contentsquare Certified, indicating a focus on digital experience analytics.
Digital Content Strategy
Emphasizes an SEO-driven content strategy in her skillset and has a background in digital content from roles at Amazon Fashion and URBN.
Product Information Management
A core skill mentioned from her current role at Wickes and past role at Liberty, focusing on improving data accuracy across thousands of SKUs.

Media Appearances

Cleopatra has no verified media appearances

Work History

10-2024
Product Manager at Wickes
11-2021 - 10-2024
Buying & Product Information Coordinator at Liberty.
6-2021 - 6-2021
Production Assistant at Stella McCartney
2-2021 - 8-2021
Post Production Coordinator at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
12-2019 - 12-2019
Public Relations Assistant at Shiseido

Education

2017 - 2020
Bachelor of Arts - BA from Middlesex University
9-2016 - 7-2017
UAL Level 4 Foundation Diploma in Art & Design from Kensington and Chelsea College

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Middle Designation : Product Manager at Wickes
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Insights For Selling To Cleopatra

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cleopatra is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cleopatra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cleopatra move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cleopatra take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cleopatra

Personality Compatibility


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