Cleopatra Bayiga in

Cleopatra Bayiga

Questioner · DISC type c
Product Manager at Wickes
📍 United Kingdom

Cleopatra is a Product Manager at Wickes with over 10 years of experience spanning fashion, e-commerce, and digital content. She specializes in product lifecycle management, data accuracy, and SEO-driven content strategy, having driven improvements for luxury and lifestyle brands. She holds a Bachelor of Arts from Middlesex University.

Drawing from her background in high-end fashion with brands like Stella McCartney and Liberty, Cleopatra has a strong creative foundation. Her education includes a diploma in Art & Design, and she maintains an active interest in the beauty industry, following major companies like LOréal and The Estée Lauder Companies Inc.

Unique fact: She successfully transitioned her product management expertise from the luxury fashion world to the home improvement sector.

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Experience
5 Years
Current Role
Product Manager
Job Level
Middle
Location
United Kingdom
Personality Overview

How Cleopatra shows up

Systematic
Cautious & Analytical
Value Seeker

They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Priorities

Topics Cleopatra cares about

E-commerce CX
Her experience focuses on improving product data and time-to-market to enhance the customer journey. She is also Contentsquare Certified, indicating a focus on digital experience analytics.
Digital Content Strategy
Emphasizes an SEO-driven content strategy in her skillset and has a background in digital content from roles at Amazon Fashion and URBN.
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Career

Work history

10-2024
Product Manager
Wickes
11-2021 - 10-2024
Buying & Product Information Coordinator
Liberty.
6-2021 - 6-2021
Production Assistant
Stella McCartney
2-2021 - 8-2021
Post Production Coordinator
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
12-2019 - 12-2019
Public Relations Assistant
Shiseido
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2020
Bachelor of Arts - BA
Middlesex University
9-2016 - 7-2017
UAL Level 4 Foundation Diploma in Art & Design
Kensington and Chelsea College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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