Clive Beddall OBE

Examiner
DISC Type : cs

Owner at The Clive Beddall Consultancy

Bognor Regis, England, United Kingdom

Overview

Clive Beddall OBE is a highly respected journalist and consultant with deep expertise in the food and retail industry. As the former Editor of The Grocer magazine, he led the publication for many years. People who have worked with him describe him as a "wonderful editor" and a "true expert. "

Beyond his extensive professional commitments, Clives single greatest passion is travel, an interest he was able to indulge throughout his career in the food industry. He has a noted interest in major food industry players like the Kellogg Company.

He was made an OBE (Officer of the Most Excellent Order of the British Empire) for his services to the food industry.

Personality Overview

Tough To Convince

Unexpressive

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Food & Retail Industry
With a 38-year career at The Grocer magazine and running a food industry consultancy, he is regarded as a leading expert in the field.
Business Journalism
Served as Editor for The Grocer, where he steered the magazine to win the PPA Business and Professional Magazine of the Year award.
Food Chain Development
Served as a member of the steering committee of the Food Chain Centre and aimed to develop The Grocer into a "food chain magazine, not just grocery. "

Media Appearances

Clive has no verified media appearances

Work History

7-2002
Owner at The Clive Beddall Consultancy
7-1965 - 6-2002
Editor at The Grocer magazine

Education

Education details unavailable from Buxton College Derbyshire

More Information

Social Presence :

Prographics :

Exp : 60 Location : Bognor Regis, England, United Kingdom Job Level : N/A Designation : Owner at The Clive Beddall Consultancy
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Insights For Selling To Clive

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Clive is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Clive

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Clive move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Clive take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Clive

Personality Compatibility


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