Colette Martin in

Colette Martin

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Director, Go-To-Market Excellence at Pfizer
📍 Montréal-Ouest, Quebec, Canada

Colette Martin is the Director of Go-To-Market Excellence at Pfizer, focusing on transforming physician and patient engagement models. Her career showcases a consistent progression within Pfizer, with leadership roles in global medical education, commercial hematology, and brand management. She holds a Bachelor of Commerce from McGill University.

Her experience spans from managing continuing health education teams to leading broad, international go-to-market strategies for a global pharmaceutical leader.

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Experience
19 Years
Current Role
Director, Go-To-Market Excellence
Job Level
Mid-senior
Location
Montréal-Ouest, Quebec, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Colette cares about

Go-To-Market Evolution
Her current role focuses on owning and implementing evolved ways of working for Pfizer's Go-to-Market model on a global scale.
Customer Engagement Strategy
A key focus of her work is transforming the way the company engages with physicians and patients to improve impact and effectiveness.
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Career

Work history

1-2025
Director, Go-To-Market Excellence
Pfizer
12-2022 - 12-2024
Director, Global Rheumatology Medical Education
Pfizer
4-2021 - 12-2022
Commercial Lead - Hematology
Pfizer Canada
2-2017 - 4-2021
Senior Brand Manager - Inflammation & Immunology
Pfizer Canada
4-2012 - 2-2017
Senior Manager - Continuing Health Education
Pfizer Canada Inc
In the press

Media appearances

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Education
1994 - 1997
Bachelor of Commerce (B.Com.)
McGill University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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