Colin MacFadyen

Commander
DISC Type : D

Creative Director at Debut Group

Toronto, Ontario, Canada

Overview

Colin MacFadyen is a Creative Director who specializes in elevating brands through strategic storytelling and immersive experiences. With a background in Visual Arts from Camosun College and a BA from Lancaster University, he leads brand evolution for clients primarily in the pharmaceutical sector. Colleagues describe him as thoughtful, calm, and highly collaborative.

Outside of his directorial role, Colin is passionate about the intersection of design and music. He actively contributes to the local creative community, recently volunteering to mentor early-career designers at a Toronto Design Directory portfolio review event. His past work also includes hands-on illustration and photography.

His creative work in experimental animation using digital formats has been featured in academic publications.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

Brand Storytelling
His professional summary emphasizes his focus on shaping how people feel about brands by crafting experiences through story, strategy, and design.
Pharmaceutical Marketing
[Predicted] His current client list at Debut Group includes major pharmaceutical companies like Amgen, Lundbeck, and Bristol-Myers Squibb, indicating deep industry experience.
Mentoring Creatives
He recently participated in the Toronto Design Directory Portfolio Review Night, offering guidance and feedback to emerging designers in his community.

Media Appearances

Colin has no verified media appearances

Work History

4-2024 - 4-2025
Creative Director at Debut Group
1-2017 - 11-2023
Design / Creative Director at Livewire Communications
1-2016 - 12-2016
Senior Art Director at TC Transcontinental
1-2005 - 12-2015
Design Director at DMD Ltd

Education

Diploma in Visual Arts from Camosun College
BA Hons from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Creative Director at Debut Group
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Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Colin

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • If convinced, they can reach decisions quite fast.
  • Can Colin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Colin

Personality Compatibility


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