Colin Millar

Observer
DISC Type : ic

Senior Editor at The Athletic

London, England, United Kingdom

Overview

Colin has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Colin has no verified topics they care about

Media Appearances

Colin has no verified media appearances

Work History

1-2026
Senior Editor at The Athletic
11-2023 - 12-2025
News writer and reporter at The Athletic
4-2021 - 11-2023
European football writer at Reach plc
9-2016 - 6-2021
News Editor at Football Espana
2-2016 - 7-2022
Sports Reporter at Trinity Mirror plc

Education

2010 - 2013
BA Journalism with History from University of Ulster, Coleraine
2003 - 2010
Education details unavailable from Methodist College Belfast

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Editor at The Athletic
URL has been copied!

Insights For Selling To Colin

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Colin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Colin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Colin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Colin

Personality Compatibility


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