Colin Towers

Chief Executive Officer at Towers Associates

📍 London, England, United Kingdom

Colin is the CEO and Co-Founder of Towers Associates, a consultancy he started with his brother to bridge the gap between IT strategy and execution. He is an experienced Global CTO with a history of leading large-scale digital transformation, cloud migration, and data platform projects. People describe him as professional, with top-class technical knowledge.

He co-founded his current company, Towers Associates, with his brother, Adam Towers.

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Experience

23 Years

Current Role

Chief Executive Officer

Job Level

Leadership

Location

London, England, United Kingdom

Personality Overview

How Colin shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Colin cares about

Cloud Exit Strategy

His recent focus and company expertise is on cloud strategy and helping clients navigate challenges like exiting VMware, as promoted for the recent AWS Summit.

Digital Transformation

The core mission of his independent consultancy, Towers Associates, is to manage and execute end-to-end digital transformation projects for large enterprises.

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Career

Work history

9-2020

Chief Executive Officer

Towers Associates

1-2016 - 9-2020

Global CTO Media Solutions

Tata Consultancy Services

10-2014 - 12-2015

Co-Founder and CIO

TowersHolt

3-2011 - 10-2014

Global CTO

Dentsu Aegis Network

2-2008 - 3-2011

Technical Programme Manager

London Borough of Camden

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

Colin has no verified education history

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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The In-Between Places

Selling to Colin?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Keep your pitch focused on the impact but insert some anecdotes into it

DON'T

Avoid focusing only on the product or its ROI, keep building trust subtly

Refer to testimonials from well known people to highlight the value of your product

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When cold calling

Pattern Interrupt: Confident style, with a mix of informality and formality gets their attention.

Pace: Speak slightly fast. Sound like a ‘gets shit done’ person.

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When writing an email

Subject: Exciting, direct

Length of mail: Short

Salutation: No Greeting: No (Or say something unique). Tone of words: Informal, direct. Bullet points: Could use. Closing line: Informally state your ask. Complimentary close: Unique, casual. Overall messaging: Focused on personal achievement

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Colin fast: Product value plays a big role, followed by relationship and a sense of achievement.

How fast will Colin move? They can take fast decisions if they develop conviction in the product and find you trustworthy.

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