Colleen Lenahan

Questioner
DISC Type : c

Product Manager, Marketing Automation at Morningstar

Renton, Washington, United States

Overview

Colleen has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Colleen has no verified topics they care about

Media Appearances

Colleen has no verified media appearances

Work History

1-2025
Product Manager, Marketing Automation at Morningstar
7-2023 - 1-2025
Senior Marketing Operations Consultant at 4Thought Marketing
3-2022 - 7-2023
Marketing Operations Consultant at 4Thought Marketing
6-2020 - 3-2022
Senior Public Relations Specialist at Seattle City Light
11-2016 - 6-2020
Marketing and Communications Manager at Encompass NW

Education

2011 - 2013
MA from University of Washington
2006 - 2010
A.B from Harvard University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Renton, Washington, United States Job Level : Middle Designation : Product Manager, Marketing Automation at Morningstar
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Colleen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Colleen take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Colleen

Personality Compatibility


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