Colleen Sullivan

Questioner
DISC Type : c

Associate Director, Customer Success - Commerce & Retail Media at PubMatic

New York, New York, United States

Overview

Colleen has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Colleen has no verified topics they care about

Media Appearances

Colleen has no verified media appearances

Work History

3-2025
Associate Director, Customer Success - Commerce & Retail Media at PubMatic
2-2022 - 2-2025
Partner Manager at Walmart Connect
9-2020 - 2-2022
Account Manager at Walmart Connect
8-2015 - 8-2020
Full-time parenting at Career Break
9-2011 - 8-2014
Product Marketing Manager, Advertiser & Publisher Solutions EMEA at Yahoo

Education

Bachelor of Arts (B.A.) from Fordham University
Study Abroad: Rome from Fordham University

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Mid-senior Designation : Associate Director, Customer Success - Commerce & Retail Media at PubMatic
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Insights For Selling To Colleen

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colleen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Colleen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Colleen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Colleen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Colleen

Personality Compatibility


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