Collette Brady (ACA)

Questioner
DISC Type : c

Head of Category Planning at Sainsbury's

Greater London, England, United Kingdom

Overview

Collette has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Collette has no verified topics they care about

Media Appearances

Collette has no verified media appearances

Work History

3-2025
Head of Category Planning at Sainsbury's
3-2021
Head of Strategic Sourcing at Sainsbury's
10-2018 - 3-2021
Supply Chain Strategy Buying Better for Less at Sainsbury's
9-2010 - 4-2016
Manager at Grant Thornton LLP
8-2009 - 9-2009
Internship, Business Risk Services at Grant Thornton UK LLP

Education

2006 - 2010
Bachelor's Degree from University of Bath
2004 - 2006
Education details unavailable from St Olave's Grammar School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Category Planning at Sainsbury's
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Insights For Selling To Collette

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Collette is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Collette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Collette move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Collette take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Collette

Personality Compatibility


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