Constanze Freienstein

Questioner
DISC Type : c

Managing Director at Peek & Cloppenburg* Düsseldorf

Ratingen, North Rhine-Westphalia, Germany

Overview

Constanze Freienstein is a retail transformation expert and the Managing Director at Peek & Cloppenburg Düsseldorf. With over 25 years of experience at firms like AlixPartners and Procter & Gamble, she specializes in digitalization, value creation, and omnichannel strategies for global lifestyle brands. She holds a degree from the Karlsruhe Institute of Technology.

Constanze is deeply engaged with the evolution of the retail industry, serving on the advisory boards for the retail tech company refive and the Retail Technology Show in London. She is a frequent keynote speaker and panelist at major industry events, sharing her expertise on retails future and technological innovation.

An interesting fact is that she is a published author on topics like the impact of AI and speed on ecommerce, and she has lectured at the University of St. Gallen.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Retail Transformation
Her entire career is focused on guiding retail and lifestyle companies through comprehensive digitalization, internationalization, and turnaround initiatives to drive growth.
AI in Retail
She has published on the topic and advocates for AI as a crucial driver of efficiency and productivity, emphasizing the need for clear corporate structures for implementation.
Omnichannel Strategy
A core area of her expertise, she has a proven track record of implementing omnichannel turnaround strategies for major global brands like Lands' End.

Media Appearances

Constanze has no verified media appearances

Work History

12-2025
Managing Director at Peek & Cloppenburg* Düsseldorf
11-2022
Advisory Board Member at refive
9-2022
Advisory Board Member at Retail Technology Show
9-2023 - 12-2025
Partner at AlixPartners
6-2023 - 9-2023
Senior Advisor at CTH Advisors

Education

1992 - 1997
Diplom Wirtschaftsingenieur (Master of Economics and Engineering) from Karlsruhe Institute of Technology (KIT)

More Information

Social Presence :

Prographics :

Exp : 3 Location : Ratingen, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Managing Director at Peek & Cloppenburg* Düsseldorf
URL has been copied!

Insights For Selling To Constanze

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Constanze is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Constanze

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Constanze move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Constanze take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Constanze

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.