Corey Del Zotto

Trailblazer
DISC Type : DI

Associate Vice President, Retail Elevation & Creative Direction at AT&T

Chicago, Illinois, United States

Overview

Corey Del Zotto is a retail industry executive with over 20 years of experience creating immersive, revenue-driving brand experiences for global companies like AT&T and PUMA. A graduate of the University of Minnesota, he is a motivational leader specializing in creative direction and store design. Colleagues describe him as strategic, creative, and exceptionally talented.

Recently, Corey has been involved in designing a new cannabis tasting room and lounge in Las Vegas, aiming to set a new standard for cannabis hospitality by creating a welcoming, safe, and curated space for customers.

His creative work on the PUMA Las Vegas flagship store won "Store Fixture of the Year" and was named "Best Retail Experience of the Year" for its innovative F1 racing simulator experience.

Personality Overview

Friendly But Fast

Values Relationships

Charismatic

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

Immersive Brand Experience
His entire career is focused on creating compelling omni-channel experiences, activations, and store designs for major brands like AT&T, PUMA, and Benefit Cosmetics.
Retail Creative Direction
He has a proven track record of leading creative services, visual merchandising, and store design to develop revenue-driving brand strategies.
Cannabis Hospitality
He is leading the design and experience for a new cannabis tasting room and lounge in Las Vegas, aiming to set a new standard in the space.

Media Appearances

Corey has no verified media appearances

Work History

1-2025
Associate Vice President, Retail Elevation & Creative Direction at AT&T
9-2019 - 12-2024
Senior Director, Marketing, Brand Experience & Design at PUMA Group
5-2017 - 8-2019
Director, Global Creative Services and Visual Merchandising/Store Design at Benefit Cosmetics
9-2015 - 5-2017
Senior Manager, Global Visual Merchandising at Fossil Group, Inc.
1-2014 - 9-2015
Director, Global Visual Merchandising and Store Design at Icebreaker

Education

Bachelor of Science (BSc) from University of Minnesota

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chicago, Illinois, United States Job Level : Senior Designation : Associate Vice President, Retail Elevation & Creative Direction at AT&T
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Insights For Selling To Corey

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Corey is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Corey

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Corey move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Corey take some risk or not?

  • If necessary, they will be ready to take risks.

You And Corey

Personality Compatibility


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