Cory Allen

Observer
DISC Type : ci

Head of Strategy & Web at LHM & Co

Greater Cleveland, United States

Overview

Cory Allen serves as the Head of Strategy & Web at LHM & Co, drawing on over two decades of marketing experience. He focuses on developing data-driven marketing systems for B2B and B2C companies, particularly in technology and manufacturing. Cory holds a Bachelors degree from Washington State University.

Beyond his professional life, Cory is a passionate outdoorsman and photographer. He enjoys hiking and capturing landscapes, with a particular fondness for the Pacific Northwest, a region he knows from his university days. This interest is showcased through his personal photography projects.

His career is uniquely divided into two distinct phases: a decade focused on hands-on content creation followed by a decade in strategic leadership.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

B2B Marketing Strategy
He specializes in creating marketing systems and data-driven strategies for B2B companies in the manufacturing and technology sectors to drive growth and enhance engagement.
Content Creation
With over a decade spent in content and asset generation, he has deep expertise in creating sales collateral, web properties, and other marketing materials.
Test Equipment Industry
As the former Marketing Director for Signal Hound, he has seven years of experience positioning a growing company as a key player in this niche industry.

Media Appearances

Cory has no verified media appearances

Work History

10-2024
Head of Strategy & Web at LHM & Co
10-2018
Company Owner at BlueTrunk
6-2014 - 7-2021
Marketing Director at Signal Hound
1-2012 - 6-2014
Graphic Web Designer at Columbia Ultimate

Education

8-1999 - 5-2003
Bachelor's degree from Washington State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Head of Strategy & Web at LHM & Co
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cory

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cory take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cory

Personality Compatibility


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