Cory Li

Energizer
DISC Type : I

CEO at Spellbrush

San Francisco, California, United States

Overview

Leland H. is the CEO of Spellbrush, a company focused on creating AI-generated anime. A co-founder of the successful biotech software company Benchling, he has a strong background in bio-automation and software engineering, holding a Bachelor of Science from the Massachusetts Institute of Technology.

Deeply passionate about anime, Leland has centered his companys mission on "making anime real. " This interest is integrated into his professional life, evident in his self-described role in "waifu ai r&d" and his unique recruitment methods that screen for fellow anime enthusiasts.

Unique fact: For job applications at his company, he asks candidates to name their favorite "waifu" or "husbando" in the subject line.

Personality Overview

Relationship Oriented

Enthusiastic

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

AI-Generated Art
As the CEO of Spellbrush, his core professional focus is on developing and advancing AI technology specifically for creating anime-style illustrations and art.
Anime Culture
His professional title is "waifu ai r&d" and he asks job applicants about their favorite anime characters, showing a deep, personal interest in the culture.
Tech Entrepreneurship
He is a multi-time founder, having co-founded both Spellbrush and the highly successful biotech software platform, Benchling, which came out of Y Combinator.

Media Appearances

Designing Game Characters with Deep Learning, from Cory Li at Spellbrush. Featured in YouTube

See Now

Work History

CEO at Spellbrush
Bioautomation Consultant at Freelance Consultant
Co-Founder at Benchling
Software Engineering Intern at Venuetastic

Education

2008 - 2012
Bachelor of Science - BS from Massachusetts Institute of Technology
2006 - 2008
Education details unavailable from North Carolina School of Science and Mathematics

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : Leadership Designation : CEO at Spellbrush
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Insights For Selling To Cory

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cory is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Cory

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Cory move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Cory take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Cory

Personality Compatibility


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